APPASIA Bhd ;
Let's get it started
Let's get it started (up in here)
Let's get it started
Let's get it started (up in here)
LOOKING, at the media coverage, the highlight for APPASIA this week was READ : The National Audit Board joining AppAsia's e Conform Platform.
AS it is, about 1,400 audit firms are already using the e conform platform. That's about 95 per cent of all the registered audit firms in the country, whereby AppAsia charges about RM15 per transaction.
TO many of us, who have no idea, what the heck this e conform is all about. Well , eConfirm.my is an industry-wide Electronic Bank Confirmation Platform to facilitate the audit process for the auditors and banks operating in Malaysia to process the annual bank audit confirmations for companies.
EVENTUALLY, READ : some 1.3 million companies as registered with Companies Commission of Malaysia will be using this platform.
APPASIA, will have to ask itself why many people, some who are even using their platform, which is already being used by all the major banks VIEW : The participating bank list here have no idea what is e conform.my.
HAVE you ever even see a Tik Tok advertisment by the company, to educate the public , about e confirm.my.? NO,right, because no such advertisement exist.
WHY on earth educate the public, when they might not be your direct customers? Well because when you have a strong presence and brandname , the public might just in droves end up buying your shares.
TALKING, about shares, for me the major highlight this week with regards to AppAsia, was not the Jabatan Audit engagement, but rather AppAsia VIEW : Buying Back it's own shares from the open market
WITH the latest purchase AppAsia owns some 51 million of its owns shares. What is AppAsia's achilles heel? The company hasn't in a sustainable way engaged with the research community, and spends very little on brand awareness and brand building.
HAVING, coverage from the likes of Rakunten is great, but unless and until AppAsia, starts talking to the likes of CiMB and Maybank, AppAsia will remain a seasonal stock, which is a crying shame because, if handled with care, it has the armour be the next big thing, for companies under RM1 billion market capitalisation radar.