Mysejahtera, How It ENDS! :. Meet Mr :. NUDGE.

is a track from the post punk 50  duo,. Sleaford Mods, who finally found fame and fortune when their song Mork & Mindy topped the UK charts last year.

MEET Mr Nudge , a man who wants to nudge Malaysians to do this and that.    A man who talks about behavioural science. 

 THESE are all terms that became popular 18 years ago, when Nobel Laureate Richard H. Thaler published the book READ : NUDGE

Nudge it

You're just a mind that's spraying and praying on walls

And the after effects are making my skin crawl

You're just a mind that's saying and playing so dull

And the after effects are making my skin crawl

I've been hard choked into a pool of inaction

It's all commercial gain to point the seeds of destruction

SUBSEQUENTLY, in 2015,.the  Obama administration tried using behavioural science to shape people’s behaviour. READ: Executive Order Formally Establishes US ‘Nudge Unit’

NUDGING is not a bad thing, when done ethically in a open  environment but in the hands of the unethical,.the consequences can be sinisterly disastrous. 

READ : NUDGING is a manipulative strategy that lacks transparency and undermines individuals' autonomy.

READ :  Meet the guy who NUDGED America to vote for TRUMP

ANYONE who thinks,. the government prior to Covid 19, did not have our data,. should have his or her head checked. 

 IN the wrong hands ie private sector or tainted politician working with unknown parties,. the data on the small choices we make daily is a potent tool to nudge us into the wrong direction. 

READ :  Government ‘used grossly unethical tactics to NUDGE public into Compliance

READ : Nudges fail more often than is reported

Oh My God,. who the heck is running the delinquent four's PR campaign : Some Girls are bigger than others because...

is from The Smiths third studio album,.The Queen is Dead. which according to the New Musical Express, a music and gaming website, is the greatest album ever on record.

PART of the reason why the likes of DiGi, Celcom,. Maxis  and U Mobile will most likely end up eating crow and joining the Digital Nasional Bhd bandwagon is because they have literally hired idiots to run thier PR campaign.

HELLO,. Rebel 4, not all PR are the same.  Haven't you heard :

From the ice-age to the dole-age

There is but one concern

I have just discovered

Some girls are bigger than others

Some girls are bigger than others

Some girls mothers are bigger than other girls' mothers

WHY  did I use term IDIOT? IN any PR campaign the basic goal is to win the heart and mind of your audience.

YOU cannot win those,  by stating  the following and expect the working class guy to have sympathy for you :

1). WE ARE PROFIT MINDED :.   ''Unlike private telcos which are profit-oriented, DNB is described as a cost-recovery operation and they are using a supply-driven model to ensure all areas including “unprofitable” rural towns are not left behind in the 5G coverage rollout.''

2) WE ARE SO VAIN :  "Are current MVNOs allowed to deal directly with DNB and enjoy the same wholesale access".

3) WE ARE SELF CENTERED : ''the pricing for 5G access should be reduced gradually"

4) WE ARE BORN  UNDER ACHIEVERS:  The current standard is to deliver 2.5Mbps for mobile, which is 40 times below DNB’s promise to provide minimum 100Mbps speeds at the weakest point of 5G coverage.

5). I kid you not ,. You can find all the above in verbetim which was published not on April 1,.as an April Fool teaser but on June 1.  READ : Five reasons why Celcom, Digi, Maxis and U Mobile are reluctant to accept DNB’s 5G access offer

For King & Country : War Song

Is from Culture Club's third album released in 1984, which many describe as their worst album ever. Waking Up With The House On Fire,. did however produce some chart toppers such as the War Song.

WAKING up with the house on fire is something, we, the working class people of this nation won't have to worry about coz our have been on fire for some time now.

IMPOSE GST, don't impose GST. Free the market, don't free the market. Hold elections now, don't hold the election now.  Are just a few of many voices that is confusing this nation.

Find a place for you

For black or white, for grown-up children too

Now we're fighting in our hearts

Fighting in the streets

Won't somebody help me?

War, war is stupid and people are stupid

And love means nothing in some strange quarters

WE are ONE people with too many different voices and views, and a government run by men who did not win the last General Elections.

BITCH  about it we can,. but will that solve our problems?  

WE live in very extraordinary times, we must therefore do the brave thing which may not be the morally correct thing to do.

CONSIDER this, why not postpone the Zahid Hamidi, Lim Guan Eng, and Najib Razak court cases, disband the Majlis Keselamatan Negara, and follow what our KING had wanted in the first place, as reported by Raja Petra Kamaruddin : READ : Agong Favours A United Government

WE need to be in one official voice, to fight this unprecedented war, with a slim down group of men and women who have the know how, and experience to guide us through the huracaine ahead. READ : Brace yourself for the huracaine ahead.

.

Dial V for Victory or V for Vanquished. Axiata Group's : We Lost the ROAD!!

is a 1972  track taken from the Bee Gees 10th studio album, To Whom It May Concern,  which has the indignity of being the third consecutive album that failed to break into the top 40.  Who would have wager that five years latter that the Bee Gees would become the IT band of the late 1970's with Saturday Night Fever.

TO whom it May Concern, do take some time off and give some thought to the following : 

1.WHEN all things were equal,. What Happened ? READ : According to Open Signal,. Celcom,. Maxis and MVNO's gained market share,. while DiGi lost out as consumers opted for better user experience

2.  WHO broke DiGi's hold on the pre paid. Market ?  READ: Malaysia,. the MVNO's most dynamic market,.have been quite successful in eroding the prepaid base of established MNO

3. BEING a Government linked entity,. what is the level of  shame,. does one  feel, when one is partly responsible  for the disappointing state of 5G affairs.  VIEW: The interactive 5G map by Ookla shows that the greater of Kuala Lumpur has six 5G towers, while Singapore has 71 and Bangkok has 144

We lost the road, oh yeah

Ah, we lost the road

Don't you know

We lost the road

We must have lost the road.

Don't you think it's getting late?

Maybe if it's colder,

We can stop and wait.

4.A WHO  has 14.2 per cent of Malaysia cellular market or 6.22 million subscribers, grows yearly better than the GDP ?

4.B. WHICH telco' MVNO have both the ASP and NSP licenses ?  for question  4.A & 4. B READ : MCMC 2020 Industry Performance Report states MVNO control nearly 15 per cent share in Malaysia's mobile market and that unlike DiGi,. the MVNO's parked under Celcom has both the ASP AND NSP license

NOW do tell me,. Who has the best chance of creating a bona fide super MVNO in Malaysia and abroad?  It is you,. Axiata Celcom. 

YOU might realise it,. If you take your eyes off DiGi to for a moment as the grass is greener on your side of the turf.

Mysejahtera,. Part 1 : How It ENDS!

Is a track from alternative rocks biggest, act of all time with record sales in execess of 100 million copies.  It's the Red Hot Chili Peppers, while the song is from the 2011 I'm, with you album which debuted at number one in 18 countries.

God saves us all and tell us how it ends

Stole a lot from Peter

Cause had to pay your Paul

And when you find that's not enough

He'll break your fall

IT is a familiar story of rent seekers with painted optimism, that they can make our lives  much better, only to fall short when the first waves of challenges arive. READ : Brahmin Holdings,. Formerly Known As Tamadam Bonded Warehouse will be DELISTED from Kuala Lumpur Stock Exchange on June 3 2022

COME  tomorrow THIS IS HOW IT ENDS, for yet another company lifted above its weight class in corporate Malaysia, when Khairy Jamaluddin led a powerful informal group READ :Malaysia's Iron Lady Rafidah Aziz,. the then Wanita UMNO Chief Get's A Lashing From the Mother of the Fourth Floor Boy

SOMETIME ago, Khairy Jamaluddin got literally bashed for equating READ :MORAL Failure as a mistake.  

In my opinion, moral failure has a lot to with integrity and honesty.  it is for this reasons, I am convinced although I am not privy to MYSJ' Sdn Bhd's immediate future, I suspect the ending will be a sad one just like Brahim.

BRAND Malaysia,  Tanah Tumpah Darahku, has been robbed left, right and centre by Brand Khairy Jamaluddin.

Look no further than the recent World Health Organisation  appointments.  

Compare the following head lines, and you will understand fully what I mean. VIEW : 

1.  The year is 2021, Malaysia Kini reports : WHO names Malaysia to executive board, Adham and Noor Hisham to represent

2. The year is 2022,  Malaysia Kini reports :KJ appointed as one of five World Health Assembly vice-presidents.

THE appointment is to HONOUR,  my country MALAYSIA and her PEOPLE  and not to honour a single individual.  Anyone who doesn't  understand that has a serious integrity issue.

Dial V for Victory or V for Vanquished. Axiata Group's VISITOR ;. Let's Go Crazy

Is the iconic song,. from Prince &. the Revolution's ground breaking Purple Rain album, that launched Prince as an equal  to Michael Jackson.

Dearly beloved
We are gathered here today
To get through this thing called life
Electric word, life
It means forever and that's a mighty long time
But I'm here to tell you
There's something else

IT is that something else, which prompted a visit by the postmen to the Axiata Group with s letter from MCMC . READ :  Dear Celcom....

THE Kalimullah suit,. had unintentionally exposed THREE BIG FLAWS in the hurried DiGi Celcom merger. READ : The affidavit further raised that post-merger, Celcom Axiata can unilaterally terminate or vary the terms of the MVNO agreement.

THE  report also started TUNE TALK also contributes 36 per cent of Celcom Axiata's profit and 12 per cent of its subscriber base.

WHAT the report does not  state is EIGHT years ago,.the MVNO  business was contributing less than ONE PER CENT to  group profit.

TODAY, there are six MVNO under the Celcom network,.contributing much more than 50 per cent of Axiata Celcom profits.

DO note,  under the Digital Nasional BHD plan,. all telcos are MVNO' s

.CELCOM also has an agreement with all the MVNO it's flagship to take a third of the MVNO equities if they are successful in the business

CLEARLY 5G under Digital Nasional BHD  is good for CELCOM.  Yet Celcom stood against Digital Nasional Bhd

CLEARLY,.  the MVNO's have made Axiata Celcom very rich.  YET,  CELCOM suddenly wished to rock the boat and impose fresh conditions, post merger.

MVNO"s are the future. To undertake a merger at this point of time with a mobile network operator bears the risk of over paying for assets,  that will not be worth that much three years from today

WHY give 50 per cent of a good business ,. the profitable MVNO business to Telenor ? and why on earth go kill the local man,  for the foreign ONE? 

Dial V for Victory or V for Vanquished. Axiata Group's Kalimullah Dilemma : Don't Marry Her, F Me ...

is from Beautiful South's smash hit of an  album ,  the 1996,  Blue is the Colour which spawned four major hits for the English,  and  in process helping the album sales  hit the platinum level 5 times.

BLUE is the corporate colour of  CELCOM. Blue is also the colour sadness, suspicion and unreliability that can dampen the spirits.

 But Blue is also the colour of surprise.  All things being equal,  Celcom's parent, Axiata is in one big BLUE mess.

THE UNTOLD story,  will eventually be told,  much latter than today,  though  I am dissapointed that the likes of the Edge  couldn't crack it.

ON March 2021,  Digital Nasional Bhd was formed,  and shockingly,  a planned merger which had failed before is back in the highlife again . READ : On April Fool's Day 2021, Axiata and Celcom announced RM15 billion merger plan, after having failed in 2019 to merge.

AZMI & Associates,  a  legal firm which specializes in merger and acquisition,   correctly opined in 2019,  that a  merger the size of Digi and Celcom based on past telco,  results in consumers having TO PAY MORE.   

READ :  The conventional wisdom of mergers being associated with a higher price level for consumers is evidenced in Netherlands by the acquisition of Telfort by KPN and Orange by T-Mobile, and also in Denmark through the acquisition of Orange by TeliaSonera.

BUT,  the Finance Minister Tengku Zafrul  had promised that we will PAY LESS with Digital Nasional Bhd,  READ: With Digital Nasional Bhd, We all will be Mr PAY LESS  , while historically its  been proven that such a merger we will end up PAYING MORE.

IT is  because ,  both  were looking at two different world.  In Zafrul's  world  Digital Nasional Bhd will  live a long and happy life

IN  the other world,  the merger was to be the ace in the pack that will lead to the demise of the one month old Digital Nasional Bhd .

CONSIDER this . Under the Digital  Nasional Plan  all the telcos  become  Mobile Virtual Network Providers,  from mobile network providers,  meaning they no longer own assets. 

 The assets they currently own,  will  either become worthless,  redundant or faced with huge  depreciation the moment 5G is  officially saleable  on a  commercial  SCALE here.

Think of you with pipe and slippers,
think of her in bed.
Laying there just watching telly,
then think of me instead.
I'll never grow so old and flabby,
that could never be.
Don't marry her, F me

READ : Kalimullah and Friends To Celcom Axiata: DON'T Sell Tune Talk, 🤐....

UNWITTINGLY and UNKNOWN  to themselves  the suit brought by Kalimullah Hassan and his Tune Talk  friends exposes a trail, a provable trail that something sinister  triggered the second coming  of the Digi Celcom merger , that was NEVER meant to be.