As, fare cuts to London, expands the national carriers share of the KL-London market.
Malaysia Airlines Bhd's Chief Executive Officer Peter Bellew said fare cuts aimed at boosting passenger numbers on Kuala Lumpur-London flights are bearing fruit, with the carrier’s market share up 9 percentage points in the past 11 weeks.
Malaysia Airlines, which saw passenger confidence slump after two fatal crashes in 2014, now accounts for 53 percent of traffic between the two cities, up from 40 percent as recently as May.
Bellew, who took over on July 1, said in an interview.
British Airways has a 20 percent market share, he added.