Is the 2000, hit single from the album of the same title by Madonna.
MUSIC looks to be the key selling point by top Wall Street Banks in selling their research reports.
Bloomberg has the story. Read Below :
Bank of America Merrill Lynch is putting its hard-won reputation as the world’s top-ranked researcher on the line as it seeks to redefine how to sell ideas to the financial elite.
Gone are long-winded daily market summaries and thinly read reports. In their place, global research head Candace Browning is pivoting to primers and thematic pieces with snappy titles to get readers’ attention.
Most important, she’s pushing her team of almost 700 to make bolder predictions. That mandate comes with a warning, though: Get it right. Repeated flops can cost an analyst their job.
“The only research that’s worthwhile is original, anticipatory ideas” that generate returns, she said in an interview at the bank’s office overlooking Bryant Park in Manhattan. “You have to tell clients something they don’t already know.”
It also helps to show some personality. David Woo at Bank of America, for instance, likened the dollar-yuan exchange rate to a bad marriage in one report.
Societe Generale SA’s Kit Juckes has been known to weave Bob Dylan lyrics and Latin proverbs into his notes. And at Credit Suisse Group AG, Shahab Jalinoos dropped rhymes by rapper Notorious B.I.G. into analysis of the Bank of Japan’s monetary policy.
