THERE are no new lessons for the Prime Minister to learn here, but rather to RELEARN a strategy which the political party he heads, seems to have forgotten.
LET'S go back in time to find out, how Parti Keadilan Rakyat, captured Selangor n the 2008 elections, which also known as READ: the internet election that determined who came out on top.
KEADILAN managed to chop off Abdullah Ahmad Badawi's rulling coalition's head off in the nation's most industrialised state, by appealing directly to our mothers by addressing their concerns as the top priority of the state. READ : Khalid Ibrahim's free water strategy, making Selangor the only place in the World where the state gives her people free water has proven to be an unbeatable strategy
WHILE the water bill, would rarely hit RM100, a month back in those days, what it ment for our mother's were an extra day in the week for us to have a whole day's meal filled with chicken.
NOW coming back to present day 2023, the same sort of excitement seems to have filled the womenfolk in Malaysia, when the Government of Anwar Ibrahim decided to go down to ground zero to give the people what they want I.e RICE at a price acceptable to our mother's and wife's.
THE end result at Jelubu, when the Government agency FAMA released its own stock pile and went to the ground, meet the people and sold them 3,500 Kg of rice at RM26 for a ten KG pack, the people not only came out and snapped the rice in 90 minuets, they were also HAPPY WITH THE GOVERNMENT.
THAT same level of happiness could be seen in manjung when the private entrepreneur which owns MISI Rakyat READ : sold 1000 packs of 5kg rice at RM1 a piece, saw Manjung's womenfolk stand in cue since 6am.
THE point here is, Malaysians arent looking for the cheapest deal, that could push business into bankruptcy, but what we want is a fair deal.
THE challenge is now for Anwar Ibrahim to build a fair deal across every strata of the economy landscape, and if it targets the vote deciders in most family ie mothers and wives, all the better.
ANWAR Ibrahim, if you build it, they will come. They will come in droves, with their little broom sticks to give Perikatan Nasional a good nip in the bud, which they will NEVER FORGET.