WAN Nurzila Wan Abd Rahman READ : Lost her job last week as director of strategic communications at the PMO due to fallout from the Madani Malaysia campaign.
MONEY is definitely not the reason why the Malaysia Madani campaign ie floundering, . if this is the case, then then why is it, even despite being in the money , Malaysia Madani has not caught on fire.
ARE the core messages of Malaysia Madani, the culprit? I doubt it, because the values highlighted by the Madani framework are strikingly similar to that of the Enviromental, Social ans Governamce framework, which is literally on fire.
NEITHER money nor the message are the barriers preventing Malaysia Madani to hit the ground running on all cylinders, then what is the key elememt failing the campaign,?
ON a snapshot basis, the pointed finger must be on the Prime Minister's communication network, that plauqed by and with LAZINESS.
MEET Lazy Madani, who manages the Malaysia Madani website, that VIEW have managed to only attract 135818 visitors.
VERY low visitor turnout on the Malaysia Madani website, is beyond PATHETIC, considering the amount of money backing the project.
TURNOUT is low , largely due to perception and attitude of the people tasked to manage the Malaysia Madani site.
PERCEPTION, let's start with my own, that websites are living beings , they evolve consistently and constantly to suit the user's demand , who always wants to be the first in the loop.
I believe those running the Madani Malaysia website have a very different perception , ; that websites are merely designed tools,.
LAZY attitude born from websites are merely designed tools train of thought , are everywhere on the Malaysia Madani website.
WHAT does the Prime Minister reap from the negative user experience on the Madani Malaysia site? He reaps loads of user distrust and suspicion at a personal level, that old data is being abused to manipulate the user.
CONSIDER, the following ; Under the ACHIEVEMENT or PENCAPAIAN category, Malaysia Madani list the following as achievements
TO cut a long story short, LAZY MADANI hasnt updated the website that host the Prime Minister's most important framework for Malaysia.
AND so we are left to Lazy Madini's logic that never mind the fact that Bank Negara has recently raised interest rates , making Madani's past achievement on this front irrelevan or better still lets jist screw the PM securing RM170 billion investment from China and play on the RM1.7 billion from Indonesia, as earth shattering news.
