Thursday 11 August 2022

The Story of Maxis : Thick &. Thin

is the third single from the alternative rock group LANY's second album Malibu Nights which was released in 2019.

THICK & THIN , what has that got to do with Maxis extreme reluctancy to embrace Digital Nasional Bhd's 5G network?.


ALMOST  everything,. because  the THICK & THIN exposes core weakness of the Maxis management's foresight,.which could eventually be come it's achilles' heel.

THICK & THIN here are  a specific terms related to the boisterous Mobile Virtual Network Operators, which have 6.2 million subscribers or about 49 per cent less than Maxis subscriber base of 11.67 million.


MVNOs, described as “full” or “thick” operate their own core networks, while other “light” or “thin” providers are essentially resellers, usually with their own billing platform but little more.

THE chart above specifically shows that Maxis is a lightweigh in THICK MVNO's as opposed to Celcom.

Thought you'd be there through thick and thin
Said you'd be there for me through everything
Said that you'd have my back with anything
Said you'd be there for me through everything
Said that you'd have my back with anything
Now you're out the door

BASICALLY,. Maxis never expected something like Digital Nasional Bhd to prop up in their universe, hence,.they never really invested outside their comfort zone.

EFFORTS to get MCMC to force the MVNO's to go through the MNO's such as Maxis in the latter stages of 5G has so for been rejected by the regulator.

THOUGH,. I believe they will TRY again.