Monday 15 November 2021

Malaysia Airlines : Broken Wings!!!

is the 1985 smash hit from Mr Mister's  Welcome to the real World debut album.

After trying to sell its SIX Airbus A380-800 aircraft ONLINE in JULY READ : Malaysia Airlines TENDERS its entire fleet of A300 for sale via LinkedIn, it would be good if the national carrier could bounce back to the real world.

CONSIDERING that each A300 800 Can potentially generate $150m (£124m) of revenue per year it wouldn't have taken Albert Einstein to figure out

that the attempt to sell the aircrafts  via LinkedIn would end up as a failure. 

This time might be the last
I fear, unless I make it all too clear
I need you so, oh
Take these broken wings
And learn to fly again
Learn to live so free
When we hear the voices sing

That being said,  one must accept that most Airlines are trying to ditch the jumbo A380-800 which can carry up to 890 people per flight because it is heavy maintenance. 

Despite this,  Singapore  Airlines have decided to hold on its A380-800 fleet for branding and marketting purpose to position the carrier as a premium carrier.

The lesson I have learnt from observing Malaysia Airlines is they are obviously clueless in  positioning the airline or  to even efficiently sell off its assets.

 Do note that Lufthansa actually sold some of A380-800 fleet back to Airbus during the pandemic.

The bottom line is the Government needs to sell a strategic stake in the national carrier. Look no further than Singapore Airlines.